Ahmad Imran

Blogger and founder of the REASONTOUSE platform. Passionate about mastering the art of blogging and helping others to do the same.

I first wrote about this topic in April 2015. After 4 years of running this blog, this message has only gone stronger in my mind. I have revisited and re-published this article in October 2018 with my latest views on minimalist blog design.


Finding good information on internet is not easy.

If we stick to blogging for a minute, there are literally hundreds of millions of blogs out there at the moment. If we talk about your chosen topic of interest, I can safely say that there will still be hundreds if not thousands of blogs in that niche which can include your topic.

Net result, the reader is tired.

And has a filter-lens on.

To sift through the pile of mediocrity (average and below average content) and get authentic and useful information which he believes offer value.

As a blogger, it is a challenge for you and me to attract a reader to our blog post, make him feel interested for a few minutes and convey our message. The time is short and the challenge is tough.

Anything that doesn’t help in achieving this objective should be eliminated as I feel that it is a distraction.

A busy design, an overloaded blog layout and too many distractions around your blog post article can negatively affect your reader engagement and long term loyalty.

What is the solution?

The answer is in simplicity in blog design.

I call it a minimalist blog design.

Let’s explore a few more concepts around this topic.


Extent of minimalism in blog design

Minimalism in design is not a black and white option.

There is a grey scale to deal with.

There are various degrees of simplicity and minimalism that you can bring into your blog design. I broadly classify them into two.

Minimalist+ – check zen habits and mnmlist by Leo Babauta. This is where efforts are concentrated on a few things only. Written words take priority over anything else. To make the message powerful and punchier. Extremely low fluff-factor.

Minimalist – check NoSidebar by Brian Gardener. Efforts are still concentrated on simplicity in design and quality of written content but you can see that a few important blogging bells and whistles are included more visually and prominently. Pictures and email signup form etc. Great mix of simplicity and function.

I myself fall into second category.

I am not there yet with my written words where all I need is a blank paper and a few words to scatter on it to create an impact. Perhaps one day but not at the moment.

You are the best judge of your blog design. Ask yourself a few questions.

What are the bare minimum design elements that you want to display on your blog?

Do you really need a sidebar?

Do you really need the email signup form in 3 different locations?


Benefits of blogging with minimalism

You cut the noise and concentrate on a few things which are important to deliver to your blog audience.

Your find yourself more time to deal with the demanding nature of blogging.

Your message becomes more powerful, focused and engaging for your reader. You grow authenticity.

You find more time to be more creative and innovative.

You spend less time on maintenance and technical distractions.


While designing your blog, think what your reader wants

No matter how good looking or attractive your blog design is, if it seems busy, complicated and fails to provide your reader their required information quickly, you are not engaging with your blog visitor effectively.

Always think with your reader’s hat on.

There is a shortage of time generally. Everyone is in a hurry. Reading your blog posts is probably a fraction of the time in your reader’s daily routine. Make the things easier and welcoming for them.

Be picky in your blog design elements.

See if you can be a minimalist blogger.

Share in comments below where do you sit in the spectrum of minimalist blog design?


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