Julie Petersen

Writing is self-expression and new experience for me. At REASONTOUSE, I like to share my stories about creative writing, content creation and blogging in general. Visit my personal writing blog AskPetersen, where I share my experience and skills around essay writing. Follow me on LinkedIn to keep in touch.

Latest posts by Julie Petersen (see all)

Sharing is caring.

It’s a cliché statement, but it grasps the essence of our attempts to get our content appreciated across the web.

When I started my journey through the loops of Internet, I didn’t care much about the number of comments and shares I got. My main motif was to spread my word out there.

That’s a paradox right there: how do you spread your work if you don’t care about people sharing your content?

Luckily, I snapped out of my idealistic perception of the online world and realized that I had to try harder. My job as an author is not limited to covering the topics on my mind; it also involves adjusting my style in a way that attracts a greater audience.

Do you want to know how I started getting a great number of likes and shares?

I discovered awesome content creation tools for bloggers that launched me among the most successful content writers in my niche. Check them out below.


Content Writing Tools

Google AdWords Keyword Planner

I kept ignoring SEO strategies during the beginnings of my online presence.

Who needs keywords when I know what my readers are looking for and I’m already serving it to them?

As it turns out, Google needs them.

Google’s Keyword Planner is the only tool of this type I use, simply because it’s enough for my needs. It provides performance insights on the published content, and a list of keywords and phrases my target audience uses when searching content through Google.


Who needs several apps for organizing resources, budgets, to-do lists and calendars?

Evernote enables me to do everything.

How does it help me get more likes and shares?

Well, when I encounter a particularly interesting and popular online article, I immediately take notes in an Evernote notebook. I also use the app to store ideas; and you know that a writer gets ideas in the most unexpected occasions. When I look through my list of ideas, I can instantly think of a concept my audience will love.


What happens when you have to write on a topic you don’t particularly like?

For example, I had troubles with a complex article that combined my favorite niche (sociology) with a theme I didn’t understand (music).

Of course I had to hire a professional writer with a degree in music to help me get a hang of it. I delegate part of my work to writers from NinjaEssays whenever I can’t meet a deadline or I need someone with better understanding of the particular topic.


I always need to update my base of information with current trends and events. That’s why I must read newspapers.

You envisioned me at my desk with a huge pile of newspapers, holding a pipe in my mouth?

Nope; Paper.li gives me fresh content from millions of sources across the web.


This writing consulting and editing service helped me improve the quality of my articles. At this website, you can collaborate with talented writers who give insightful tips on improving your style and form.

The editors are awesome. They don’t base their work on simple proofreading; they make sure to achieve a better overall impression while preserving the author’s original tone and voice.


Visual Content Creation Tools

When you step away from the plain text, great things will happen. Readers love sharing visually-appealing content.


Canva offers a great library of templates that are perfect for writers who don’t have enough design skills. The premium assets are awesome, so I don’t mind paying a dollar for a cool design. It’s my favorite tool for creating blog graphics that boost the visual appeal of my site.


Infographics require great focus and attention to details.

However, they are easier to read and more appealing to share, so that’s all that matters. Infogram is a great tool that takes care of the visual part. All you need to do is think of cool text and bring the concept together.

Meme Generator

You were the author of a great catchphrase or a popular image?

Spread it further than your blog/site; turn it into a meme!

I find this strategy really effective for adding a comical spin to my content. Memes generate the greatest number of social media shares!

Google Fonts

Google’s directory holds hundreds of fonts that are available for free usage, so it’s a wonder why we keep seeing the same old fonts all over the web.

I was amazed when I decided to experiment a bit with the fonts on my site and asked my audience what they thought about the new approach. Everyone loved it!

With this tool, you add more life to your images.

You’ll no longer include plain photos and videos; the visual content will be more engaging when you enrich it with media links. I usually add links to music to my images, but you can also opt for text, other images, Facebook or Twitter destinations, or anything else that comes to your mind.

The tools that will help you get more love by your audience are more available than ever.

Get out of your content zone and start experimenting with them! You’ll be surprised with the results.

Is there a tool or two that you would like to add to the list?

Share with us your favourite tool when it comes to writing and creating visual content?


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