Ramsay Taplin’s 3 Strategies to Improve Blogging Skills

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Ramsay Taplin’s 3 Strategies to Improve Blogging Skills

Ahmad Imran

I get my inspiration from helping others to make better decisions. Founder of the REASONTOUSE platform where I help you to enjoy your personal technology better.

Ramsay Taplin (founder of BlogTyrant) is a passionate blogger with a unique style.

Started as a part-time blogger, he kept going with his vision and an inner desire to build a successful blog.

Today, with over 20,000 subscribers, full-time income from his blog and a loyal follower-ship of Tyrant Troops (as he calls his blog community), Blog Tyrant is a great example for other bloggers to follow.

I enjoy reading his views to improve my blogging skills. Ramsay’s articles have helped me massively to rethink and refine my blogging strategies.

For a long time, I was his silent reader and admirer but never spoke or wrote to him directly. I was too shy to reach out to him. It is true that we are limited by our own beliefs and misconceptions.

Only recently, I formally outreached and sent him an email. I asked if he can share his high-level insights and blogging advice with us.

He accepted the offer wholeheartedly.

Thanks Ramsay, I appreciate your time to give us your personal thoughts and guidance on some key questions relating to blogging. I am sure people reading this article will find your feedback and experience useful in refining their blogging skills and strategies.

 

 

The 3 Questions I Asked Him

I had a clear idea of what I am going to ask him.

I know that when we get a chance like this, it is best to plan your questions as precisely as you can.

As a relatively new blogger, I crave for solid advice and feedback from someone who has been through the ups and downs of the game – blogging. I am sure you can relate to my feeling.

I asked him three questions.

One related to “content”.

Second about “marketing”.

And the final one about “blogging in general”

You can see that I tried to cover almost all “content marketing (blogging)” in a nutshell. If I have an opportunity to get opinion and feedback from a successful blogger like Ramsay, I am not going to waste a single line or come out unprepared as it will be a disservice to all of us.

Without further ado, let us look at each question individually and his responses below.

See what you can extract from Ramsay’s thoughts. Success leaves clues, it is down to us then to join the dots in our own blogging ventures.

 

Q1 – Key Ingredient for Engaging Content

If content is the king, the question is what makes it a king?

This is what I asked him.

What in your opinion is the one key ingredient always present in your best performing content in terms of audience engagement and satisfaction?
Ramsay Taplin from Blog Tyrant

This is an interesting question because, in my opinion, if you leave your readers fully satisfied it is actually likely that they won’t engage with you that much!

For example, a few years ago I did a post called Revealed: 19 Things to Know Before Starting a Blog which got around 100 comments in a few days and a lot of social shares. In this post, I shared a lot of detail, but tried not to answer everything totally because, in the past, I’ve found that if you totally cover a topic then people hit the back button and don’t engage much. Their question is 100% answered.

So I think it is important that your articles are as useful and helpful as possible, but they should also give people new ideas and make them think about things that they might not have ever considered. This could even be as simple as giving them some resources for further reading, or a tool/plugin that helps them out with some problem.

If you really want me to narrow it down to one key ingredient then I would say that it’s a personal connection. People in all niches love reading about experiments or how you personally implemented the strategy. If you can present this story in a long form article with lots of helpful information based off of the story then it always seems to do better.

Take a look at this article by Michael Pollan called The Intelligent Plant. It’s a massive piece about whether plants have consciousness but, rather than just talking about facts and figures, the author spent months travelling and meeting scientists and watching experiments. It’s one of the best articles I’ve ever read.

Ramsay Taplin, BlogTyrant

 

Q2 – Best Strategy to Promote and Market

Content is half the battle though.

You need to promote and be a smart marketer to enhance your readership and audience. I asked him the following question in this regard.

Keeping your own “blogging” journey in view, what is your one main strategy that sits on top of your overall marketing and promotion efforts?
Ramsay Taplin from Blog Tyrant

The main strategy that I use is the one involving a strategic funnel. I lay out all the details in this post on blogging strategy if readers want to go into more detail.

The basic idea is this: you write a massive article based on a very simple evergreen topic. Aim for at least 4,000 words. You then write guest posts, forum posts, and purchase advertising that all points back to that article. Within the article, you should gently mention your affiliate recommendations and your mailing list. On the mailing list, you should give away huge value that expands on the topic of your blog post.

The goal is that everything that you write on your blog should be helping people and encouraging them to join your mailing list. You then use those off-site marketing methods to get relevant traffic to those massive blog posts. If you keep it super tight and relevant the traffic will be really good.

For example, if your long form article is called How to Throw the Perfect Punch then your next articles will be things like How to Make the Perfect Fist and How to Correctly Wrap Your Hands for Heavy Bag Practice and so on. Each one adds to the main one.

Ramsay Taplin, BlogTyrant

 

Q3 – Concentrated Advice for New Bloggers

I asked Ramsay to give us his top 3 tips to be a better blogger.

Appreciating, everyone’s circumstances and expectations are different, let us see what he thinks.

If you are asked to give new bloggers only 3 tips to be highly successful in blogging, what would they be and why?
Ramsay Taplin from Blog Tyrant

The first tip would be to try and help people as much as possible.

The really successful blogs always seem to be the ones that go extra distance in trying to solve problems or research answers for their readers. I also think that success means being personally satisfied, and if your blog hurts people or manipulates them then there is a good chance you won’t feel very happy with your life work. For example, if your blog is about helping people speed up their MacBook Pro, don’t sell them some dodgy App just because it makes you money when there are lots of better solutions out there.

Secondly, find a way to be distinctive.

There are literally tens of millions of blogs out there and if you can’t find a way to stand out and be memorable then it will be impossible to have any lasting success. This distinctiveness could be from the way you write or the angle you take, or it could be a mix of your branding, logos, photos, etc. A simple example is Glen from ViperChill who always uses the same little characters in his epic posts.

Lastly, practice writing titles a lot.

All of the best websites in the world have incredible titles that compel you to click. Jon Morrow sometimes spends two hours or more just writing the headlines, and when he first got started he would re-write them hundreds of times. I think this is vital because a bad headline will mean that even the best article in the world won’t get visited.

Ramsay Taplin, BlogTyrant

 

Are You Ready to Improve Your Blogging Skills Further?

I hope you enjoyed and learned from this short but valuable advice from Ramsay.

Time to analyse it in the light of your own circumstances.

See if you can tweak a thing or two.

Don’t forget to share with us your thoughts and opinion about my first formal interview.

I am keen to know if it has given you a valuable feedback and knowledge and what has it left you craving for.

 

2016-11-06T14:36:40+00:00 July 19th, 2016|Categories: Blogging, Website|Tags: , , , |
  • Hi Ahmad,

    This was quite an involved interview and there was plenty to take away!

    From my own experience 4,000 words takes a long time to generate. You might easily be able to reach that total but then you have to condense it to ensure that you’ve covered the topic in the most efficient way for the audience to absorb. It is not an easy task if you don’t know what you are writing about. Commonly from my statistics, bigger posts do better for longer.

    The strategic funnel idea is a good one. I agree that following large posts with snippets of complimentary material is a great way to get extra buzz.

    The answer I enjoyed most was that provided by Question 3. There is a lot of competition out there and I see that the biggest mistake new bloggers make is to try and copy every strategy, tactic and look of their incumbents. What you have to remember is that you need a distinction between you and someone else. Eventually that difference will lead to your unique voice and a corner of the market you can occupy more effectively. I read a great quote whilst on twitter suggesting that we should “create rather than compete”.

    Titles are tricky and I agree that time needs to be spent on getting these right. I’ve written a few dodgy titles in the past, some make me cringe even thinking about them now but you learn through making bad judgement calls.

  • Jackson thanks for your input about the points mentioned in the interview. You are right, to produce 4000 words of quality standard is a task and a half. You need to have a passion about the topic in discussion and a natural desire to write about it.

    My dilemma is that for a 2000 words article, I can find a topic and write about it but for some reason, for a 4000 words type article, I struggle to find a topic. Perhaps this is the next task I need to plan for.

    Being unique is vital. Last thing I want on my bliog is to be drowned in the sea of mediocrity.

    Finally, the “headlines” point was a surprise for me. I knew that headlines are important but I wasn’t aware that they are so important that big bloggers take them really seriously. Another one to re-think in my blogging planning :))

    Thanks for your input, always great to have a different point of view. Cheers.

  • Super post. I’m going to share this one for sure. I like the idea of writing a post and other content around it. Very smart. Hope all is well for you. Cheers!

  • Debi, nice to see you, I have been reading your blog lately, liked the new style and your emphasis on Facebook Big Idea group. Perhaps I need to learn from you a few things in Facebook Groups and Pinterest for sure :)…

    It was a new one for me too. Writing something useful, long form and make a strategy around it. Glad that you liked it, thanks for sharing in anticipation. Cheers and have a nice day :))

  • Ayodeji Awosika

    Hi Ahmad,

    This is an awesome post. I’m glad you decided to face your fear and reach out to an influencer. Many bloggers don’t have the guts to do that!

    Here’s to your continued success!

    Off to share.

  • Ayo, welcome on REASONTOUSE and thanks for leaving a positive feedback about the article.

    You are right, it was literally shutting the inner fear off and just do it type of scenario and I am glad that I did it. It opened a door for other avenues as well and now I am talking to 2 more fellow bloggers on different matters.

    I have been to your blog and really liked your blog design and writing style. I am sure I can learn a few golden tips from you in the world of “writing”.

    I am not a pro yet but I aim to learn and enhance my writing skills as well. Cheers.

  • Hi Ahmad,
    I can see only your questions in this post!
    Where are the answers?
    I am really confused!
    Pl help me
    Thanks
    @PVAriel

  • Philip, I have checked the blog post on three different devices and the answers are visible in all cases. Plus I have never had any complaints from anyone else. So i am only assuming, if you could check it by clearing browser cache etc. or perhaps on a mobile device to double check.

    Please let me know if it still doesn’t work and I will see what I can do. Thanks